With the latest version of Google Analytics there is a Beta feature that will show you what is happening on your site as it happens.
Whilst definitely having an initial “wow” factor, it’s also a highly useful marketing tool – I’m using it to see if my tweets have any impact on traffic. Once this article is posted, I’ll tweet about it and watch my Real Time stats to see if the tweet generates traffic. I’ll also be able to see how quickly the article is visited and when the tweet stops being effective – all highly useful information to a social marketer.
You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of Google Analytics. Real-Time reports are in the Home tab.