Refractiv has extensive experience with browser-based content management systems. A content management system makes it easy for the administrators of the site to keep their website content up-to-date, allowing text to be added, edited and deleted, images, video files and even web structure to be changed, without the need for knowledge of web programming or design.
Our content management system offers a very powerful set of standard features but where special or advanced functionality is required, typically we create a new module or extension to the content management system or, if appropriate, a bespoke web application.
The content management system database will store all your data as well as the content of the website e.g. text, images and downloads.
- Secure online access for approved administrators
- Profiled, granular access for users and administrators
- Image upload and management
- Full text editing
- News and news dispatch
- RSS feeds
- User registration
- Secure logon for sensitive pages or sites
- Controlled access to pages or areas of a site
- Document downloads
- Google Sitemap
- Web stats
- Contact forms
Advanced functionality includes multi-language with translator access, shopping cart and online payment facilities, event management and blogs/forums. In order to reduce complexity, not all functionality is implemented on each site that we develop and the more advanced functionality normally requires configuration or tailoring work in order to meet exact needs.
CMS users and groups can be given granular access control, allowing CMS administrators to grant specific access to certain employees.
Our CMS is simple and easy to use for any level of user experience, but should you need help, we offer a training session on how to use your new CMS system, either at your offices or at our own. People with advanced web skills e.g. experience in html can use these skills to enhance and change the website as needed.
Refractiv's CMS solutions are continually developed and enhanced, providing new features and usability enhancements that can benefit any of our clients as their needs change.
The CMS will enable you to enter news items, press releases and events, including related photographs, into distinct categories.
Each news item can be optionally dispatched to registered users with a couple of mouse clicks, enabling you to maintain a strong relationship with your target audience.
A news facility enables positive and regular communication with the target audience and is attractive to search engines.
Our CMS enables you to dispatch news items as elegant HTML emails to registered site visitors, customers or partners, perhaps as press releases or regular newsletters. News items can be categorised and dispatches aimed at appropriate audiences. For example, member news might be held separately on the site from public news and dispatched to differing audiences accordingly.
Our CMS is also able to host rich media content, such as Flash files (.swf), and provide a facility to host video content in a progressive download (streaming) Flash player.
Requiring registration to access detailed information is often an appropriate way to gather marketing data and increases perceived value, even when registration is free of charge.
Furthermore, tracking login activity provides a powerful measure of the site's usage and success, beyond the typically reports that web stats can provide.
Using the CMS, registered users can be organised into groups, so that particular stakeholders such as partners can be granted access to additional sections and pages.
Any or all of the features below can be implemented using a 'phased approach' enabling you to keep initial costs low while continually moving the site forward. You could dispatch e-mails or include articles in newsletters about new features that will be coming to the site.
News on your site will be available as one or more RSS feeds, which is convenient for users who have started using RSS. These feeds will also help search engines and news aggregators to find your news and drive more traffic to the site.
Additionally there may also be 3rd party news available from the media, your partners or government, which your site can consume and selectively re-present.
This would increase the depth of the site, and help search engine optimisation.
Your site can answer FAQs, offer advice, support or simply invite questions using our Issue Manager module.
Rather than visitors emailing their questions to you, this module would provide customisable forms on the site for asking a question, and a page where they could view any feedback you provide.
You would be notified of the new question via email, and could forward it or assign it to an appropriate expert. The question would be managed and updated via the CMS. ("Experts" can be granted specific access to the CMS to provide this service, without having access to site content functions.)
Common questions could be transferred to the FAQs section, to dynamically develop the richness of the site.
Frequently Asked Questions\Knowledgebase
In many cases your existing planned site pages are questions with substantial answers, which have taken significant effort to author and edit.
Less formal questions and answers could be made available through a searchable FAQ section, which you would manage independently in the CMS.
Individual FAQs might be "tagged" so they can be associated with multiple topics. Then when viewing one of the site's main pages, related FAQs might be automatically displayed.
In addition the site's main search facility would list matching results from FAQs in addition to pages, news, etc.
Tightly integrated into the site, a blog can provide a unique and resounding perspective that uniquely connects with the audience.
As with other aspects of our CMS, the blogger could be given access to the blog function alone, which would be easy to update and could be moderated by your team.
Alternate\additional blogs could come from an HR professional or a specific member of your team, or the entire team (taking turns to contribute).
Blogs are very much in vogue, and can provide websites with the powerful relevancy and interest.