13 July 2012 - by Mark Williams, Senior Consultant

A move to Google Apps for Business has transformed sales processes and reduced IT headaches for MDM Publishing Limited.

MDM Publishing, a fire protection and firefighting magazine publisher based in Yeovil, Somerset was experiencing problems with an outdated Microsoft setup that had started to cause problems daily.

With the support of Refractiv, a leading UK Google Apps Authorised Reseller, MDM Publishing transitioned to Google Apps for Business and Capsule, a cloud CRM system. Refractiv provided initial advice and guidance on the best strategy, migrated legacy data with minimal disruption, and managed the transition from technical and change management perspectives.

MDM staff are now confidently using Gmail instead of Microsoft Outlook. Google Drive has introduced a welcome change to the way MDM manage company information. Documents are now stored in the cloud to be collaborated on and shared with customers - email attachments are a thing of the past. The sales and operational processes have been streamlined and the team have more time to sell.

The PCs that used to freeze almost daily are now running perfectly, and the old IT support contract has been torn up, to be replaced by a much smaller one.

Dave Staddon, Director said: "There can be no doubt that Google Apps and Gmail make our sales force a more potent and effective group than we were before. Add to that a seamless migration of our contacts from BCM to Capsule and we are now far more streamlined and effective in dealing with our customers than we have ever been. Best of all, we now have no reliance on our server which was forever giving us headaches and costing a substantial sum in maintenance contracts and down time."

Read the full case study

Tags: Clients, Google Apps