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Internet Marketing Workshop
Date: 03/10/2012
Time: 10:00 - 16:00
Venue: Head Office, Leeds
Price: £200

Summary

Free to customers, subject to availabilty.

A full day workshop based on our popular digital marketing seminar

10am - 4pm, with lunch and refreshments

Introduction

  • What, Why, How, Who?
  • Objectives (more visitors, longer stays, repeat visits, engagement, orders)

Digital marketing techniques

  • Ingredients (1 website, 1 CMS, lots of literacy and a pinch of creativity)
  • DIY SEO (Search Engine Optimisation)
  • Content is King (tell the truth, tell the whole truth)
  • All news is good news (keep talking and they'll keep listening)
  • Think links (sell your soul for the right inbound links)
  • Analysis
  • Targeted e-mail marketing
  • Pay-per-click (e.g. Google adwords)
  • Social networking (e.g. Facebook, LinkedIn)
  • Secret Stuff (Blogs, Google Local, Google sitemaps, Froogle).

Practical workshop

  • Working with your own website

Conclusions / Questions

Notes:
Speaker: Mark Williams, Senior Consultant, Refractiv