1st For Toys

Technology makes toys mean business

Birmingham-based 1st for Toys is an online retail company, using e-commerce to market toys through its website.

Birmingham based online retail company 1st for Toys needed an overhaul of its website, e-commerce, e-marketing and online promotional activities, as well as wanting quality revenue-generating advice and development.

1st for Toys approached Sandford Technology because of our reputation for continuing, comprehensive technical support and services, and their successful application in the real world of retailing.

Our first step was to simplify and optimise the search function of the www.1stfortoys.co.uk website. We then took over the running, improvement and development of the business's entire e-commerce system, including the development of new revenue streams, the company's monthly e-newsletter, the provision of comprehensive statistics, monitoring of hyperlinks to the website, and the development of a highly successful affiliate and e-marketing campaign.

The result is a faster site, with vastly improved content management, that's far more user-friendly for customers and staff. We successfully engineered into the website every item on 1st for Toy's wish list, and continues to run the site, maintain it, and plan its future development.

"Sandford Technology's 'Technology Partnership' approach means they work with us as if they're part of our company. The technical advice we receive is always up to date, and the service they provide meets all our needs. It's not just made a difference to our customers' on-line shopping experience but also to our business as well."
Becky Dangerfield
Managing Director
1st for Toys

Click here to visit http://www.1stfortoys.co.uk